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Spotify Expands AI “Prompted Playlists” to the U.K. and Other Markets
3 min read Spotify is rolling out its AI-powered “Prompted Playlists” feature to Premium users in the U.K., Ireland, Australia, and Sweden. The tool allows users to create personalized playlists by describing a mood, scenario, or theme in their own words. Spotify’s AI then generates a custom playlist based on listening history and broader music trends, with options to refine or auto-refresh selections over time. February 24, 2026 13:13
Your playlist just became conversational.
Spotify is rolling out its AI-powered “Prompted Playlists” feature to Premium subscribers in the U.K., Ireland, Australia, and Sweden, following earlier launches in New Zealand, the U.S., and Canada.
Instead of manually searching for songs or artists, users can now describe what they want to hear — in plain English.
Think:
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“Rainy Sunday morning coffee vibes”
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“2000s high school nostalgia”
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“Afrobeats gym energy with mostly new tracks”
Spotify’s AI interprets the mood, theme, or scenario and automatically generates a personalized playlist.
How It Works
To access the feature, users tap Create → Prompted Playlist, then type a prompt.
The system pulls from:
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Your listening history
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Broader music and cultural trends
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Genre, era, activity, and lyrical cues
Each track comes with a short explanation of why it was selected. Users can refine the playlist by editing the prompt or restart entirely. There’s also an option to schedule playlists to refresh daily or weekly — ideal for evolving tastes.
Why This Matters
Spotify isn’t just improving discovery — it’s redefining search.
Instead of browsing genres or charts, users now describe emotions, memories, or scenarios. AI translates intent into sound.
This positions Spotify to compete in a world where conversational interfaces are becoming the default way people interact with content.
Music discovery is no longer keyword-based.
It’s vibe-based.
And AI is becoming the DJ.
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