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Mirror Cuts 600 Jobs Amid AI Shift
2 min read With Google’s AI summaries replacing clicks, the company is pivoting to video, audio, and subscriptions—while journalism faces a new reality. September 08, 2025 17:55
The UK’s biggest newspaper group, Reach plc (publisher of the Mirror, Express, and Star), has announced plans to cut 600 jobs, including more than 300 editorial roles, as it pivots towards a new AI-driven digital strategy.
What’s driving this? Readers are shifting habits fast—scrolling less, streaming more. And with tools like Google’s AI Overviews summarizing news right on search pages, fewer people are clicking through to full articles.
Why it matters:
This is the largest round of cuts in Reach’s history—signalling how deeply AI is reshaping media economics.
The company is betting on video, audio, and live formats to survive—while launching more digital subscriptions to replace falling ad revenue.
But fewer journalists could mean less investigative reporting, more formulaic content, and greater dependence on AI-generated summaries.
The takeaway: This isn’t just a cost-cutting move—it’s a warning shot for the whole news industry. Adapt fast to AI, or risk becoming a footnote.
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