ChatGPT just got its own Spotify Wrapped moment

OpenAI is borrowing a page straight out of Spotify’s playbook.

ChatGPT is rolling out a year-end review feature called “Your Year with ChatGPT,” giving users a personalized look back at how they used the chatbot throughout the year. Think less “listening minutes” and more thinking minutes.

The feature is launching to eligible users in select markets, starting with the U.S., Canada, the U.K., Australia, and New Zealand.

Who gets access (and who doesn’t)

At launch, “Your Year with ChatGPT” is available to users on Free, Plus, and Pro plans — but there’s a catch.

To qualify, users must:

• Have reference saved memories turned on

• Have reference chat history enabled

• Meet a minimum conversation activity threshold

Notably, Team, Enterprise, and Education accounts are excluded, which signals this is meant as a consumer-facing engagement feature, not a productivity or enterprise tool.

OpenAI describes the experience as “lightweight, privacy-forward, and user-controlled.” It won’t auto-open or force itself on users, even though it will be promoted on the ChatGPT home screen.

What the experience looks like

Just like Spotify Wrapped, the feature leans into:

• Catchy visuals

• Personalised summaries

• Playful “awards” based on usage patterns

For example, users who frequently worked through ideas or problem-solving might get tagged as a “Creative Debugger.” The experience also generates a poem and an image reflecting your year and interests inside ChatGPT.

It’s less analytics dashboard, more vibe check.

Why OpenAI is doing this

This isn’t just a fun recap — it’s a retention and emotional bonding move.

Wrapped-style features work because they:

• Turn usage data into identity (“this is how you use the product”)

• Encourage sharing

• Reinforce habit and loyalty at year’s end

For OpenAI, it subtly reframes ChatGPT not just as a tool, but as a companion people think, create, and reason with regularly.

It also nudges users to keep memory and chat history turned on — a strategic win for personalization (and future features).

The bigger picture

As AI products mature, differentiation is shifting from capabilities to connection. Everyone can generate text. Not everyone can make users feel seen.

“Your Year with ChatGPT” is OpenAI signaling that ChatGPT isn’t just something you used this year — it’s something that was with you this year.

And expect more consumer-style product moments like this as AI tools compete for daily mindshare, not just raw utility.