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Apple isn’t staying silent in the AI race. Reports say the company is internally testing a ChatGPT-like version of Siri — a conversational AI app that could finally give Apple’s assistant the brains and flexibility it’s been missing.
If true, this signals Apple’s intent to push Siri beyond simple commands into full-on generative AI territory. Imagine your iPhone’s assistant not just setting alarms or opening apps, but helping you draft emails, brainstorm ideas, or hold intelligent back-and-forth chats.
Pros:
Brings Siri into the same arena as ChatGPT and Google Gemini.
Deep integration with Apple’s ecosystem could give users a seamless experience.
A major win for Apple’s AI credibility after years of lagging behind.
Cons:
Apple’s cautious approach may slow down rollout.
Raises privacy concerns if conversations are processed in the cloud.
Competition is fierce — Microsoft, Google, and OpenAI are already far ahead.
The bigger picture:
If Apple delivers, Siri could go from “that assistant you forget about” to a daily AI copilot baked into every iPhone, iPad, and Mac. The AI wars aren’t just about who’s smartest — they’re about who’s most useful.