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Apple in Talks with Perplexity AI: A Bold Move to Rethink Search and Siri
2 min read Apple is reportedly in talks to acquire or partner with Perplexity AI to build its own AI-powered search engine—potentially replacing Google Search on iPhones and boosting Siri’s intelligence, all while dodging antitrust heat. June 23, 2025 12:53
Apple is reportedly exploring a potential acquisition of Perplexity AI, a rising AI-powered search engine, as part of its effort to build next-generation search tools for Safari and embed smarter AI capabilities across its ecosystem, including Siri.
Inside the Discussions.
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Adrian Perica, head of Apple’s M&A division, has been leading internal conversations with top Apple executives—including Services VP Eddy Cue—who are shaping Apple’s broader AI roadmap.
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One proposal gaining traction: a strategic partnership with Perplexity instead of a full acquisition—bringing the startup’s technology into Apple’s ecosystem without taking it over completely.
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While no formal offer has been made, Apple executives have met several times with Perplexity CEO Aravind Srinivas in recent months, signaling serious interest.
Why It Matters
This comes at a crucial time for Apple, as it faces increased antitrust scrutiny over its $18 billion agreement with Google, which makes Google Search the default on Apple devices. A Perplexity deal—whether a buyout or partnership—could help Apple:
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Reduce its dependence on Google Search
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Appease regulators
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And most importantly, supercharge Siri and other Apple services with cutting-edge AI search technology
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