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But here’s the twist—despite the flood, AI music barely gets played, accounting for just 1–3% of total streams on the platform.
To manage the surge, Deezer is going aggressive:
They’ve even stopped storing high-quality versions of these tracks and are pushing their AI detection tech as an industry standard.
Why it matters:
This is the clearest signal yet that AI isn’t just entering music—it’s overwhelming the supply side.
We’ve officially hit a weird phase:
That gap is everything.
Platforms like Deezer are now forced to act like gatekeepers again—not to promote music, but to filter out noise and protect the economics of real artists.
Because without intervention, two things happen fast:
The deeper shift:
Music is moving from a talent-driven economy → prompt-driven economy.
But distribution hasn’t caught up.
Hot take:
AI won’t kill music—but it will kill “average music.”
The middle gets wiped out.
What survives?
Right now, we’re not there yet.
But at 44%… we’re getting dangerously close.